Don't look now, but Donald Trump is putting together an actual, real-life campaign. He's hiring new staffers, pushing out opposition research and rapid-response documents, even Tweeting more about the news than about personal grudges. Wednesday's speech, laying out his anti-Clinton case, will be a major moment for a campaign in desperate need of a new storyline. It has the feel of a major campaign moment – a point where Trump can pivot toward effective messaging, or continue a spiral that he may not be able to end before his convention. Messaging and discipline is one thing, though, and fundraising is another. It's hard to argue that internal machinations will matter for Trump unless he puts together the kinds of numbers he'll need to be competitive in terms of advertising and organizing. Even if he were to self-fund, Trump's promise to do this on his own is essentially hollow; he'll need the Republican power base on board to compete with the Clinton machine.
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