Team Trump is pleading with the Republican base to come home. Donald Trump himself is pleading with the public to … stay at his hotels? It's a curious choice of campaign time for the Republican nominee. Now less than two weeks out, he's following up a trip to one of his Florida properties – complete with testimonials from his employees – with a visit to the grand opening of his Washington hotel. (Isn't it open already? Couldn't any ribbons be cut, say, after Nov. 8?) It's part of the two-track operation that is the campaign at this late stage. There is actual campaigning going on. Then there is brand-building that might overlap with campaigning, complete with the new Trump TV-style operation. (Are there soft Trump supporters, or undecided voters, who are watching livestreams on Trump's Facebook page at 6:30 pm?) Trump has been selling himself, and his brand, from the start. Up and down the ballot, though, Republicans might be expecting a little more campaign focus at this stage.
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