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Cars: Why car brands are paying TikTok stars instead of reporters

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Sat Nov 8 2025

Why car brands are paying TikTok stars instead of reporters

Alanis King, a video presenter and car reviewer, is extremely selective about what sponsorships she accepts, crediting some of that sensibility to her formal journalism training.

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product messages to consumers.

2026 Land Rover Defender Trophy

A first drive with the 2026 Land Rover Defender

JLR's bestselling SUV gets a mild facelift and new special editions. But how does it drive?

A Ford Motors pre-production all-electric F-150 Lightning truck prototype is seen at the Rouge Electric Vehicle Center in the Rouge Complex in Dearborn, Michigan, U.S. September 16, 2021.

Ford may kill the F-150 Lightning as EV sales slump

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many automakers to end EV models.

Tesla CEO Elon Musk attends a memorial service for slain conservative commentator Charlie Kirk at State Farm Stadium, in Glendale, Arizona, U.S., September 21, 2025.

Will Tesla allow texting while driving? See what Musk said.

Texting while driving is banned in nearly all states. It's not yet clear how autonomous vehicles could lead to changes in highway laws.

Alfa Romeo's 2026 Junior Sport Speciale is a new offering from the Italian automaker that joins the lineup as a fresh trim, amplifying the SUV's sporty edge and premium persona.

Alfa Romeo introduces a new offering for 2026 lineup. See photos.

Alfa Romeo's 2026 Junior Sport Speciale is a new option from the Italian automaker that joins the lineup as a fresh trim for the new year. Check it out.

Waymo's test drives in Detroit begin the week of Nov. 3, the company said, as it plans to expand its robotaxi service to the Midwest.

Waymo selects Detroit as next city to test self-driving vehicles

The autonomous ride-hailing company said it has earmarked Detroit as the first Midwestern city to expand its business but will collect data first.

2026 Subaru SUV lineup

Subaru triples its electric SUV lineup with three new models for 2026

The brand's existing EV sees significant upgrades, while a new hybrid model joins the range alongside an updated version of the company's popular midsize SUV.

010 fourwheeler lighting products avs hood protector lights

Could brake lights on the front of your car prevent more crashes?

There are numerous everyday traffic scenarios that could be made safer by cars with front-facing braking indicators, according to a new study.

Toyota is recalling more than one million cars for malfunctioning rear-view cameras.

Toyota recalls more than 1 million cars. See impacted models.

More than 100 different models and model years are part of the recall, according to the NHTSA.

Ford workers at the Louisville Assembly Plant Monday morning, August, 11, 2025 where the giant auto and truck manufacturer announced plans to invest $5 billion and create roughly 4,000 jobs focused on EV production across the Louisville Assembly Plant and the BlueOval Battery Park in Michigan. The company touted the EV investment will create a new production line with a more comfortable work environment.

Ford plant shuts down after deadly plane crash

Following a UPS plane crash in Louisville, the neighboring Ford Louisville Assembly Plant is closed for operations on Nov. 5. Here's what we know.

All of the headlines, none of the chaos.

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